Digital badges and certificates can transform your programs and bring your organization up to date in our technological savvy times.  Digital transformation is necessary for your company to keep ahead in our current competitive job market. Don’t get left behind and move forward and ditch paper by joining Educhain. Harness blockchain technology to powerfully generate income for your school, enhance credibility for your online programs, improve administrative processes and operations and bring added value to your students and their projected careers. 

Digital badges and certificates boost and invigorate the reputation of your organization and its students. It generates interest in your organization by driving inquiries and new customers towards your website and your product.

For students and recipients, the benefits are manifold: it improves student experience and demonstrates the value of your programs. Digital badges and certificates can also increase career and employment opportunities through the social media sharing component, turning your students into ambassadors for your organization.   

Social media sharing can help maintain engagement and interest to ensure continued enrollment at your school. Your students will become more emotionally invested when their education becomes another facet of social proof and worth in the virtual world and that positive feeling carries back into the real world and the classroom . 

When educational goals are gamified, students are compelled to share their achievements (badges and certificates) by posting on social media. Learning transforms into a fun competitive game of social status, human connection and learning mastery to be played and enjoyed by recipients and students. As the level becomes increasingly complex over a lifetime, this information can be compiled and thoroughly documented in one place, the Educhain academic passport.

     COVID currently impacts the way schools are managing their operations. There has been an unprecedented embrace of technology out of necessity.  Educhain offers a better way, a way that streamlines processes and automates operations, allowing resources and manpower to be allocated to research and higher level complex projects, thus improving staff morale, cutting costs and time, and overall, improving student experience.  

Different businesses have varying priorities and goals. We want you to focus on the relevant aspects of our business package that appeals to your business case while driving home a comprehensive overview of Educhain and its return on investment. We also hope to reveal some perspectives you may have not yet considered. By presenting the benefits of Educhain we hope to engender trust and transparency for the development of our partnership with your brand.

Revenue Generation Resource

Technology has come to the forefront this year, students everywhere have become more comfortable with technology infused into every aspect of their academic life. Schools must adapt to this new age, if not only to prepare for any future unknowns, it also must provide digital solutions for students under limited constraints. Digitally issuing documents and certificates is the inevitable next step.

      Schools are increasingly under a tight budget, as governments reduce funding for higher education. Educhain provides a robust revenue generation tool for schools.  Educhain differs from other solutions by providing unlimited issuance per year, we charge per recipient, thus your earning potential is increased exponentially. Although the initial investment may seem expensive, it is more cost effective in the long run.  There is an initial implementation fee of 2000$-5000$ (on average) that is dependent on the amount of customization and credential template utilization as well as an annual yearly license fee, which varies per active student.  

Since our pricing is based on per active student (excluding alumni), the client can pass on the cost of the issuance onto the students. For example, Educhain charges 1.50$, the school could then charge 5$, making a 3.50 profit per student. The solution provides unlimited issuance per year per student. A school could hypothetically make 17.50$ profit per student annually if 5 documents are needed.

Educhain is an elegant profit generating machine for the education sector, while overall reducing cost and time for the registrar’s office. The cost of issuing and transferring transcripts have been incredibly reduced: the typical paper transcript typically is now down from 25$ to 1.50$ digitally per recipient

Educhain’s solution gives you a ROI of 9x. It would cost 115 750.81$ the paper way vs 1272.84$ the digital way for annual staff costs to process transcripts.  This profit would be made with little use of manpower or staff resources.

Marketing Tool

Our digital badge and certificate solution can also be used as a marketing ool to connect to your current audience more effectively while driving inquiries and interest from your desired target audience.  

Digital badges and certificates capture attention, attention that can be redirected to your website through direct referrals from your student’s online social world. They effectively become ambassadors, not just for their own careers and trajectory but for your school/organization’s brand, accelerating its market and brand reach.  Importantly, this value is easily achievable through specific delineated steps that are measurable and “quantifiable.”

Web Referrals

Educhain’s analytics enables your organization to focus their branding efforts on the most important and relevant channels for your audience. You can see exactly which social media network ( Twitter, FB, Linkedin etc)  has the most traffic and use those peer networks to create direct referrals to your programs.  This can happen in real time and allows you to react instantly and direct your efforts efficiently. By using data analytics and reacting to real data, you can increase conversation rates with time and cost savings. 

Each issued credential links back to your chosen specific page of your website, allowing recipients to share their success and provide social proof for your brand. Relevant traffic is driven back to your website. This source of referral traffic can be a supplement alongside paid CPC campaigns for additional value or it can substitute for paid CPC saving you money.  

(Some quick stats:

Average # of views per issued credential is 2.3

Average click throughs from credential to issuer’s website is 8.4%

Annual savings/value added= number of credentials issued per year *0.2*  your current CPC ( cost per click)

With target effort you can increased these numbers considerably.) Not sure if you want to include this.

Reputation Value

It’s important for leading academic organizations to position themselves as thought leaders and also, modern facing technologically forward entities. They must embrace the technological transformation to stay relevant. Organizations that show finesse and expertise with technology will gain a positive reputation amongst its stakeholders and the general public.

Thus, the use of digital badges and certificates helps to :

• Position your organization as technological advanced and modern facing/thinking.
• Amplify brand exposure through a magnified online presence
• Improve customer service and interactions with third parties which includes employers verifying credentials
• Promote programs to targeted audience “relevant audience”
• Eliminate mistakes and errors from human eros, data security vulnerabilities, rekeying
• Fulfill required digital transformation

Control

A digital credential puts the power in your hands, allowing you to maintain control over student records. Recipients have control over the lifeline of credentials. They can manipulate features and details that paper or email/pdf attachments simply cannot. This includes: 

• Expiration, revocation, updating issue and renewal dates
• Sending emails and its contents
• Different requirements and rights for different groups of your internal users.

Educhain and its digital badges rewards users with a course completed award, proof that all prerequisites of a course and its modules have been completed. For example, a certificate would be the award for the completion of a college course. 

Privacy: the issuer and the recipients both control the visibility of the credentials,  Plus, the issuer can control whether or not the credentials can be posted on social media. 

Fraud Prevention

21% of all resumes contain fraudulent qualifications. Paper certificates are easily imitated with basic photoshop and photocopier skills. Fraudulent degrees undermine and devalue your brand and institution’s credibility and reputation.

Educhain’s blockchain technology ensures the elimination of fraud because information cannot be altered once uploaded onto an unhackable building block protected by complex mathematical algorithms. The very nature of blockchain ensures integrity and thus, eliminates any threat of fraud. 

Benefits include:

The prevention of counterfeit certificates and badges. The easy immediate verification of credentials and resumes without expensive third party verification or in-person engagement and interaction. Verification is done seamlessly and in seconds. Blockchain is secure and 100% tamper-proof.

The move to digital badges and certificates protects brands, increases employers’ confidence in your qualifications and prevents fraud.  Secure credentials give verified students the upper hand during the hiring process.  Employers may pick the skilled candidate with secure credentials over the hypothetically more skilled worker with unsecured credentials. The skilled worker with the secure credentials is a guarantee.  This saves time and effort and reduces the possibility of a costly investigation and rehiring. 

Educhain’s solution makes it more likely that employers hire the right person the first time around for the role. Using Educhain’s solution broadens the hiring pool; it allows recipients to travel globally for education and employment opportunities beyond their local environment, broadening horizons for both parties. 

Since recipients can easily prove their credentials in seconds, Educhain increases trust and transparency and accelerates the process of due diligence.  It becomes the first step and quickly eliminates fake prospects.

Program Value and Award Value.  Social proof

Digital certificates and badges provide value and pride for your students and recipients. If students value their achievements, they will enrol in more courses and be more engaged in the learning process. It becomes a journey of learning, a game where fellow students compete with each other to achieve.  Digital badges and certificates are symbols of achievement that students can show online to proclaim success. Digital badges and certificates could become the next trendy accessory, a corollary to conventional status objects, anything to generate a “ like” and the important click through. 

Educhain inspires motivation and a desire to achieve by providing a measurable goal in a public social context: aka. the social award and actual award ( of a certificate) of doing the requisite work and then, the public victory of the accomplishment and proof of hard work and specialized expertise and technical mastery. 

When the recipient gains a badge or certificate they get a rush of dopamine or “good positive feelings”, which compels them to share their achievement on social media and they get rewarded with another flood of dopamine. The option to share their academic and work accomplishments digitally aligns with students’ increasingly online lives.  This provides another important way to engage with prospective employers and schools. 

Unlike a paper degree or a pdf, the recipient can also create a broader picture and show supplementary items like coursework, reference letters, documents or photos, or even a detailed outline of a course.

Their credentials will be seen as even more valuable since it cannot be counterfeited, making it uniquely their own well-earned achievement.

Environmental responsibility. “Corporate social responsibility and sustainability”

The move from paper to an online system of digital badges and certificates will result in:

Contributing to lowered emissions of carbon and reduction of unnecessary consumption of environmental resources like the use of paper and paper card and in direct correlation of that, wood and energy.

It reduces the amount of waste and energy used in the production and the transportation of such items like paper mail or the disposal of waste afterwards.

This is a proactive way of showing commitment to social corporate responsibility to environmental incentives. It takes around 3000 kWh of energy1 and 10-400 tons of water2 to make one ton of paper 

Cost savings

Educhain’s solution gives you a ROI of 9x. A typical paper certificate costing 25$ will now cost 1.50$ per recipient. It would cost 115 750.81$ the paper way vs 1272.84$ the digital way for annual staff costs to process transcripts.  This profit would be made with little use of manpower or staff resources.

Reduction of Administration Overhead

The costs of paper certificates continue after issuance. Paper badges and certificates create a lot of administration work, which includes 

Requests for name changes

Renewal

Errors/correction

Lost certificate replacement

Potential employers and organizations calling in and asking for verification

In contrast digital benefits include:

• 67% less paper usage
• Staff can process digital applications faster, especially during high volume bottle neck periods (60-70% of all students apply during this three day period)
• Applications can even be read and processed by machines. 
• Overall reduction in inefficiencies. No more improper storage, damaged files, misplaced files, lost files, disorganization or time wasted in looking, fixing or verifying credentials
• In person visits, phone calls and human mistakes are reduced. The reduction of repeated faxing/email of documents saves time. 
• The removal of the need for a third party verification. Registrar staff no longer have to field numerous phone calls from employers to verify credentials. All this is done instantly.

Staff morale is improved and staff are more engaged and can focus on higher priority tasks. Resources can be reallocated. Student needs are met quickly.

Universities save from 9000$ to 50k$ a year in administrative costs and 22 000$ in overtime expenses, eliminating extra overhead for administration staff. 

Integration and Automation

By automating processes, Educhain helps the registrar’s office streamline its operations, saving money, time and effort. It reduces administrative overhead.  Educhain has a feature where staff can create workflows and manage attestation and sign-offs. They can organize and assign slots for who else needs to attest the credential. There’s also an automation feature for email flow. Administration staff can set up automated emails through mail merge to go out upon publishing students credentials, saving hours and hours of manual tedious work. 

Through these processes, you can eliminate the need to manually rekey data repeatedly or manage credential data. This information would be automatically integrated with Educhain and your school’s current various SIS/LMS software. Simply pull up and transfer an excel sheet and upload onto the publisher.

• Why Educhain
  

• Educhain uniquely provides on premise customization for increased control and privacy and adherence to privacy laws and regulation. The data never leaves your school’s premise.

   

• A simple interactive interface that can be used by anyone, including customization of templates and set up. It is intuitive and easy to use. No need for IT experience.
• Vendor support and an experienced knowledgeable team to provide help and information.
• Price per recipient, versus issuance, allowing for greater revenue generation.

Versatile options of blockchain and cloud. Also, we provide both certificates and badges in our one place academic passport.